DENSIAGE

Redensifying shampoo

Just like the skin, our hair is also susceptible to aging. In addition to programmed, genetic aging, numerous external factors come into play such as pollution, smoking, the sun, chemical and mechanical hair treatments, etc. All these elements lead to hair oxidation and cause damage over time. Scientific studies have recently demonstrated that hair aging is not just a question of hair going gray: hair texture is damaged and hair growth slows down. As a result: with age, hair becomes thinner, drier and more brittle, and its volume gradually decreases. To limit and prevent the effects of hair aging, it is important to use suitable cosmetic products which contain protective and redensifying antioxidant active ingredients. Choosing a hydrating shampoo with a light texture is necessary to soften hair without weighing it down.